The wheels in the box art appear to be the standard 17" painted aluminum ones that are standard on '10-up XLT trim trucks, while the ones on the test shot are 20" units from an '11-up King Ranch or Platinum truck. Difference being, the King Ranch has gold inserts and the Platinum's are black. Also, the box art depicts a single outlet exhaust, like a gas engine where the diesel has a twin outlet "diffuser", designed to lower tailpipe exhaust gas temperature during regen cycles. But, the pipe appears to have the diesel's vents in the wall. The box art shows the grilles in the fender vents as being red, indicating the Power Stroke Diesel option. The box art also depicts the truck with color matched mirror tops. This is inaccurate for what seems to be an XLT trim truck. If it had been a Chrome Package truck, these caps would be chrome, and it would also require a different grille. The painted tops are only found on King Ranch trucks, unless it has the Chrome Package.
That all being said, I don't care! I've been craving a late model (hopefully) diesel pickup for years, and the fact that I've got an '08 F-250 in the driveway makes this better. I'll need to chop it down to a short bed to build mine, and I'll have to do some fiddling to make it match my Lariat trim, but I'm willing to make sacrifices. Mine also has the uber-rare (for 6.4L PSD trucks) ZF-6 speed manual transmission so that might be my bugaboo. Even though Meng has decided to kit the Super Crew 8' box, I don't see it holding up too many conversions. I think it's easier to subtract a couple of doors or a scale 1'3" from the box than to add it in.
Bring it on.