Well, I'm not in the movie business but I'd bet there is some marketing deal going on. I can't see them going to all that trouble to put a movie out there and not try to capitalize on the market share. Monogram put the combo out in 1997 (?) so I'm sure they still have some type of business dealings with the two. Hell, to me, the easiest way to make a profit is to let RM reissue the kits. If Prudhomme wants to be a "Richard Cranium" about it, then just issue the kit without his name on it. He can't own the rights to "Hot Wheels" and other sponsors...or can he?