There's much misinformation as who designed what @ Studebaker in the late '40s thru the mid '50s. . .Raymond Lowey was under contract w/ Studebaker during that period. Lowey was a promoter-type razzle-dazzle showman, and grabbed all the glory for any successful design work that came out of his studio - even if he hadn't anything to do w/ those designs. He was not prone to share any of the glory w/ his talented employees, either. That also pertains to his studio's industrial design work, and the massive, art-deco styled locomotives he 'designed' for the Pennsylvania RR.
To give proper credit where credit is due - it's true that Raymond Lowey largely styled the Avanti, but he had almost nothing to do w/ the design of the '53-'55 Studebaker cars, esp the hardtop & coupes. Most of the design work, esp the styling, was done by an employee of Lowey's named Bob Bourke, who had been a Studebaker employee before joining Lowey when Studebaker decided to cut costs and contract out their design & styling projects. Mr. Bourke has never received the accolades that he so highly deserves for what many consider one of the finest & refreshing designs from any US automaker in the '50s. Bourke also contributed to the design of the then revolutionary styled '47 Studebaker cars, and is credited w/ doing the revised '50-'52 Studebaker passenger cars, the '49-'55 Studebaker trucks, and the original '56 Studebaker Hawk (that were closely related to the '53 coupes & hardtops). It's worth noting that Bourke unsuccessfully fought Studebaker management re: the gobs of chrome that they insisted be lathered all over the '55 cars, ruining the styling of the elegantly styled multi-award winning '53-'54 design.
Anyone interested in more info about Bob Bourke, I recommend "Bob Bourke Designs for Studebaker" authored by John Bridges (and, there's much more worth learning about Mr. Bourke, such as how his drawings on some napkins & clay modeling on a Formica-topped kitchen table were enthusiastically adopted by Ford for their '49 cars - and, that Bourke did that behind the scenes - so to speak - to help out a close friend & former fellow employee of his (Dick Caleal) to land a job w/ George Walker who had been under contract w/ Ford at that time. . . Walker ultimately hired Caleal based on his submission for what became the '49 Ford. Unknown to Walker then, it was actually the collaborative work of Dick Caleal, Bob Bourke & Bob Koto, who later worked w/ Bourke on the '53 Studebaker cars. Although Walker hired Caleal, he never paid him a dime for his work, Not only did Caleal not receive any recognition for his '49 Ford design, it was Walker who claimed 100% credit for it; just like the showman Lowey had been doing. . . Walker later joined Ford as their VP of Styling)
Edited by buffalobill, 20 December 2014 - 01:08 PM.