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Hobbico acquires Revell of Germany


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#1 JMChladek

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Posted 15 February 2012 - 09:04 AM


Just got this from FSM:


Hobbico acquires Revell Germany

Posted Image
Hobbico Inc., based in Champaign, Ill., announced today that it has acquired Revell Germany.

Revell Germany was spun off as a separate company in 2006, and Hobbico has owned the U.S. Revell operation since 2007.

"We are pleased to reunite the Revell brand under one ownership," Hobbico President Wayne Hemming said. "Now Revell can proceed with a worldwide strategy for growth of the core plastic-model business.

"We also view this as an excellent foundation to expand the distribution of our other brands and products into the European market."

After starting the original U.S. company in 1945, Revell founder Lou Glaser established the German operation in 1956. Since then, Revell Germany has been a popular brand in Europe for plastic model kits, paints, tools and accessories. For the last four years, the company has also been a player in the European radio-control vehicle market.

"Hobbico's acquisition of Revell Germany creates an enormous opportunity for our company and our employees," Revell Germany President Hans Remfert said.


#2 The Creative Explorer

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Posted 15 February 2012 - 09:51 AM

Interesting, I was there last year and they were oh so proud of being finally separated from Revell USA.

#3 Junkman

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Posted 15 February 2012 - 10:02 AM

When do we have to bail it out?

#4 RancheroSteve

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Posted 15 February 2012 - 01:25 PM

Does this mean that we'll be getting some of the RoG kits like the F1 and DTM cars at a more US friendly price? Or does it mean that we won't be seeing any more development of similar kits in the future?

#5 Junkman

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Posted 15 February 2012 - 02:01 PM

Does this mean that we'll be getting some of the RoG kits like the F1 and DTM cars at a more US friendly price? Or does it mean that we won't be seeing any more development of similar kits in the future?


It means first and foremost that the tools will be invenoried. Right now nobody knows what is where.
It's going to be reissue heaven.

#6 Casey

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Posted 16 February 2012 - 04:53 AM

Hopefully this will lead to the evening out of prices for Revell vs. Revell AG kits, depending upon where you live.