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So What does Revell Have up Their Sleeves?


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#221 Brett Barrow

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Posted 10 April 2013 - 07:57 AM

 

BUT!!!....   There is that unseen, unmeasurable "FUTURE" dollar.  Why not use it as another, chea for them, outlet to promote their products to youth.  This goes back to my not understanding why a tire company, ANY tire company, would not be willing to let model companies use their names. 

 

however, since it is "unmeasurable", and public companies need to be able to  measure anything they do to show the shareholders, it does not mean much I guess.

To be specific to tire companies, one reason they don't license model tires is due to liability risks.  If little Jimmy chokes on a model kit wheel and tire with a big ol' "Goodyear" stamped on the side, and the parents decide to sue somebody they could conceivably go after Goodyear, but so far no one ever has sued a licensor over a licensed toy or model part that I've heard about.  The fear of choking lawsuits is the reason GM quit licensing HO scale replica cars and trucks and some larger N scale trucks - there's a test that they do, there are two tubes (I forget the exact diameters) , if the item can't fit into the larger one, it's OK, it's big enough that a child can't swallow it.  If it passes through the smaller one, it's OK, it's small enough that a child could swallow it cleanly and it can pass through their system.  If it fits into the larger one, but not into the smaller one, it's a no-go.  I suspect that model car tires fall into that no-go zone, and that might be a reason that Revell and others (like Tamiya) don't bother with licensing them.  I think Round 2 has worked out a blanket deal with the tire companies that combines all of their products, like die-casts and slot cars, so they're able to spread the licensing costs out over more products, that's why they offer Firestone and Goodyear licensed tires. 

 

And licensing isn't the money grab it appears to be at first glance - it's a neccessary evil in this day, and many companies donate any proceeds from licensing to charities, most just charge whatever it takes to hire the lawyers and file the paperwork.  Most of the 1:1 companies use a licensing firm anyway, they don't even get any of the money*, and if they did it'd be chump change to them anyway.  Licensing is needed to protect a company's intellectual property and trademarks.  If you allow one product to be made with your trademark on it, and you don't license it, you have to let everybody and anybody use that trademark, including competitors and counterfeiters.  That means that if, for example, Goodyear lets a model company use it's tradmark on a tire, and doesn't charge, then what's to stop some Chinese tire company from making fake Goodyear tires?  It all stems from a landmark court case involving Chinese counterfeit brake pads back around the turn of the century.

 

We're constantly bombarded with media from cradle to the grave these days. If the constant stream of advertisements on TV, internet, radio, magazines and newspapers, etc...  hasn't done the trick, I don't think a Goodyear tire on a model car or die-cast toy is really going to influence those children into becoming future Goodyear customers when they grow up. 

 

*in fact they're paying the licensing firms to handle it for them.  But they're protecting their trademarks, and that's what's valuable to them. 


Edited by Brett Barrow, 10 April 2013 - 08:16 AM.


#222 Brett Barrow

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Posted 10 April 2013 - 09:03 AM

Anyway, to get back on topic, I went back and looked at recent new release announcements and I've decided to revise my list of predictions for May's "fall" announcements.  Again, this is totally without any inside knowledge.

 

At least one Corvette reissue (I'm leaning towards the 58/59)

At least two Foose editions (is the Foose 64 Impala "official" yet?)

One station wagon (either a reissue or possible modified new tooling - I'd like to see something on the 57 Ford - a Ranch Wagon would be my personal favorite, but a Country Squire would please a few folks, too.  On the tri-five front, I'd flip for a 57 Chevy Handyman or 55 and 57 Nomads) 

One modified variant of a 60's muscle car. 

One modified variant of a current muscle car.

At least one Tom Daniel kit.

At least one show car. (I'm leaning Lil' Coffin or Lil' T/Boomer Bucket/Street T) 

A possible totally 100% new-tool kit (but new tool announcements are more likely to happen at iHobby)

At least one drag racer reissued, possibly with a decal scheme they've never offered before.

One older truck reissue (I'm leaning 64 Chevy Fleetside) 

Another 70's van, these are hot right now.

At least one tri-five Chevy (is the 57 'vert "official" yet?)  

Revell-Germany's new-tool VW Beetle in a Revell US box.  (The new-tool Mini Cooper in US box is "official", right?) 

 

I'd like to see a 50 Olds Club Sedan (fastback).  

I'd like to see the F-Code 57 Ford Custom NASCAR special (I know it will happen, just not sure when)  

I'd like to see another issue of the Big Deuce 

 

-edit- a convertible version of something currently available as a hardtop

a hardtop version of something currently available as a convertible (I know, some of these are no-brainers!) 


Edited by Brett Barrow, 10 April 2013 - 10:01 AM.


#223 Rob Hall

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Posted 10 April 2013 - 09:18 AM

The '57 Chevy convertible, '64 Impala Foose and US rebox of the Mini were all announced in last year's 2013 announcements..old news.



#224 Brett Barrow

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Posted 10 April 2013 - 09:36 AM

The '57 Chevy convertible, '64 Impala Foose and US rebox of the Mini were all announced in last year's 2013 announcements..old news.

 

They could "reannounce" them just to remind y'all!  I knew they were going to happen, just wasn't sure if they were public knowledge yet.  The Foose Impala and Mini are out in June, still no official date on the 57 'vert though, but my latest list only runs through June.  Should have the new list soon, usually out by the middle of the month. Then I'll know what's coming in July.   



#225 Casey

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Posted 10 April 2013 - 10:00 AM

my latest list only runs through June.  Should have the new list soon, usually out by the middle of the month. Then I'll know what's coming in July.   

 

Is the '69 C.O.P.O Camaro on the list (insert Hop Sing joke here) yet? Revell's webstore says "late May."

 

Looking back at the 2012 Fall announcements from Revell http://www.modelcars...showtopic=58841 , it appears all 24 full-detail (i.e., SnapTite kits excluded) reissue/modified reissue kits made it through and are available now or will be in the next two months.

 

The 1/25 Revell Chevy Custom Van kit would make sense if they want to release another van, and the '93 Chevy S-10 would be an even better idea.  :)

 

Maybe another of the 1/25 Revell gasser kits? Austin, Henry J, or Anglia?

 

An official confirmation of the 1/16 Hawaiian F/C would be nice, too.



#226 Rob Hall

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Posted 10 April 2013 - 10:02 AM

I'd be interested in seeing what's on the latest release lists for May and June.



#227 Mr mopar

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Posted 10 April 2013 - 10:06 AM

SSP 1/16 Kenworth is coming out this year, got that right from the man himself. Ed sexton.

Edited by Mr mopar, 10 April 2013 - 10:08 AM.


#228 Brett Barrow

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Posted 10 April 2013 - 10:17 AM

 

Is the '69 C.O.P.O Camaro on the list (insert Hop Sing joke here) yet? Revell's webstore says "late May."

 

Yup, May it is, should be out along with the 5.0 Mustang notch, SSP Miss Deal, 77 Bandit Trans.. er, um...  "Firebird"  :D and the 55 Ford pro-mod.  Line-up could change, though, depending on what did or didn't make it onto the boat (which is probably on the high seas as we speak...)  I'd trust Hobby Shipper or whatever they call it, even though Tower is also part of Hobbico, they tend to put some really early and weird dates up (Tower might be putting the date they can start taking backorders, instead of an actual release date, or it could be the deadline they need to have a kit listed up on the site by.) 



#229 martinfan5

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Posted 10 April 2013 - 10:24 AM

Another van kit would be nice,  we know Round2 is doing another van kit towards the end of the year, I am guessing if Revell does a van kit, its going to be a Chevy?

 

I dont recall seeing that many van kits from them,  did they ever do anything other then the Chevy van?



#230 Brett Barrow

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Posted 10 April 2013 - 10:31 AM

I'd be interested in seeing what's on the latest release lists for May and June.

i posted them somewhere in another thread, but here goes.  This is subject to change, but usually the next month and the month after are locked in, it's the 2-month and 3-month ones that sometimes change - This is just the cars, no planes or military...

 

April:

 

Jeep Wrangler Rubicon (die-cast to plastic) 

Z-16 65 Chevelle SS 396

Magnum SRT8

Miami Vice Daytona Spyder (1:24)

 

May:

 

COPO ZL-1 69 Camaro

Bandit 77 cantcallita Trans-Am (die-cast to plastic) 

90 Mustang LX 5.0 

Miss Deal (SSP)

 

June: 

 

Snap Police Expedition

Original Mini Cooper (1:24 RoG)

Foose 64 Impala

67 Corvette Roadster 



#231 Brett Barrow

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Posted 10 April 2013 - 10:43 AM

Another van kit would be nice,  we know Round2 is doing another van kit towards the end of the year, I am guessing if Revell does a van kit, its going to be a Chevy?

 

I dont recall seeing that many van kits from them,  did they ever do anything other then the Chevy van?

Oh yeah, they did only do the one in 25th.  Does the current issue have all the bodykit and nerf bars and all that stuff from the nameless "70's Custom Van" edition?  I haven't looked at it that closely.  The box art is relatively stock looking.  

 

They do have the 1/32 Chevy snapper and the 1/16th "Movin' Out" show van, though.   And there's also the new-tool Revell Germany VW Samba bus and upcoming VW van they could do in US boxes...    



#232 Rob Hall

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Posted 10 April 2013 - 10:52 AM

Oh yeah, they did only do the one in 25th.  Does the current issue have all the bodykit and nerf bars and all that stuff from the nameless "70's Custom Van" edition?  I haven't looked at it that closely.  The box art is relatively stock looking.  

 

They do have the 1/32 Chevy snapper and the 1/16th "Movin' Out" show van, though.   And there's also the new-tool Revell Germany VW Samba bus and upcoming VW van they could do in US boxes...    

The currently available Revell Chevy van is the ex-Monogram 1/24th scale van, different kit than the 1/25th Revell-origin '70s Custom Van kit.


Edited by Rob Hall, 10 April 2013 - 10:52 AM.


#233 Brett Barrow

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Posted 10 April 2013 - 03:34 PM

Ok, shows how much I know about vans (which is absolutely nothing!)



#234 Casey

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Posted 13 April 2013 - 07:25 PM

I would like to change my answer.  ^_^

 

1) '62 Corvette variant with the uptop

 

2) Some new kits to announce

 

3) No 1/16 Funny Car news

 

4) No NASCAR kit announcements

 

5) A few surprises  :)



#235 martinfan5

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Posted 13 April 2013 - 07:41 PM

I would like to change my answer.  ^_^

 

 

 

 

 

 

 

4) No NASCAR kit announcements

 

 

I dont like that, is that a fact?, or guessing?, either way, I am sad

 

I do know that Revell was trying to get the licensing worked out , and thats what was holding up them doing new NASCAR kits



#236 Casey

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Posted 13 April 2013 - 07:46 PM

I dont like that, is that a fact?, or guessing?, either way, I am sad

 

I do know that Revell was trying to get the licensing worked out , and thats what was holding up them doing new NASCAR kits

 

That's exactly the reason, and it was mentioned that when you want to make a kit of Dale Jr.'s 2013 NASCAR ride, you need to get licensing for the car manufacturer (GM?), from NASCAR, and from the driver/team owner's licensing arm, so it's a bit of a triple whammy.



#237 martinfan5

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Posted 13 April 2013 - 07:52 PM

 

That's exactly the reason, and it was mentioned that when you want to make a kit of Dale Jr.'s 2013 NASCAR ride, you need to get licensing for the car manufacturer (GM?), from NASCAR, and from the driver/team owner's licensing arm, so it's a bit of a triple whammy.

I recall reading last year, or in 2011, that NASCAR made changes to there licensing to make it easier, and I think to make a blanket type of licensing, again,  I don't remember the details,  I could be wrong, I just recall saying to myself that it would seem to make it easier for Revell to get back into NASCAR.

 

So I want to know what has changed since Revell got out of NASCAR?, meaning with licensing,  did the cost just go up, or what?

 

I am going to have to do some digging on this, well, there still is always hope,  I know Revell said that they want to , so maybe down the road they can get it worked out



#238 Casey

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Posted 13 April 2013 - 07:57 PM

So I want to know what has changed since Revell got out of NASCAR?, meaning with licensing,  did the cost just go up, or what?

 

Yes, that was exactly what Ed Sexton stated in the Scale Modeling Hour interview from last August.



#239 martinfan5

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Posted 13 April 2013 - 08:01 PM

 

Yes, that was exactly what Ed Sexton stated in the Scale Modeling Hour interview from last August.

Right, I remember thats why Revell got out of NASCAR kits back in 2006/7 , I dont remember :lol: ,  I was wondering if something else had changed or is it still all about the green :angry:



#240 Casey

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Posted 13 April 2013 - 08:20 PM

I was wondering if something else had changed or is it still all about the green :angry:

 

Money isn't the only consideration, I can assure you that, but if Revell wants to stay in business they need to make a profit on the kits they sell. More upfront licensing costs = less profit, and maybe not enough to proceed with the kits. It sounds to me like that's the case here.

 

I was a bit surprised by the new kit announcement tidbit, as I don't recall Revell doing that mid-year before? No complaints from me, though.  :)