Just curious, someone earlier ni the thread pointed out the expense of these types of shows when compated to their current "market size" I have heard different numbers tossed about as to what a new release was expected to sell, like the Mobius Hudons around 5000 kits. That seems VERY low, but how do I know.
But, are those number correct? What were the sales numbers like of a succesful kit in say 1968?
So if Revell is facing the same concerns, easy to see the expesnse is not worth it.
Tom Daniels claims that that 1/24th Red Baron kit sold 2 Million copies within the first few years of it's release of 1968.
It's been reported that the MPC Monkeemobile sold 7 Million copies since it's original release and that the Dukes of Hazzard Charger sold even more. I recall hearing that a typical AMT annual kit would sell over 100,000 copies back then.
By comparison, Lindberg produced a total of 9600 Charger Police Car kits which is considered a good sales figure today.