Jump to content


What's up with Revell doing a change up with their names?


  • You cannot reply to this topic
36 replies to this topic

#1 Greg Myers

Greg Myers

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 4,008 posts
  • Location:Phoenix, AZ
  • Full Name:Gregory Myers

Posted 07 March 2013 - 08:22 AM

Recent releases of older Revell kits with the "Monogram" name, I find this confusing.

 

mono41willyssr.jpg



#2 Brett Barrow

Brett Barrow

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 2,042 posts
  • Location:Deep in the swamps of Jersey
  • Full Name:Brett Jermaine Jackie Tito Marlon Michael Barrow

Posted 07 March 2013 - 08:36 AM

I think they're trying to see which name gets a better response. I personally wish they'd gone with Monogram after the merger... When people think "Revell", especially older modelers, they tend to think of fiddly kits like the Orange Crate and Roth stuff. Monogram makes them think of simpler kits like Tom Daniel stuff and the 1/24 muscle cars.

 

I've seen first-hand as some older modelers talk younger modelers (sometimes dads and sons or grandads and grandsons, but sometimes even total random strangers) out of buying newer-tool post merger Revell kits because they had a bad experience back in the 60's with an Orange Crate or something like that. I can't say I recall ever seeing it go the other way around, though, the Monogram brand seems to have more of an easier-to-build reputation. Of course, anything done since the mid 80's could have been branded whatever they wanted, they were the same company.



#3 Erik Smith

Erik Smith

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 2,799 posts
  • Location:Spokane, WA
  • Full Name:Erik Smith

Posted 07 March 2013 - 08:39 AM

It's a marketing thing. Here is what I gather...

The monogram kits are geared toward weekend buyers and younger builders. They are cheaper and seem themed more for that crowd - box top design, etc.

The Revell kits are a little more "advanced" (?) - meaning more for enthusiasts. The special edition versions, etc - and they have a higher price.

Just my dos pesos, though, and I could be way off.

#4 Greg Myers

Greg Myers

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 4,008 posts
  • Location:Phoenix, AZ
  • Full Name:Gregory Myers

Posted 07 March 2013 - 08:55 AM

All well and good, but we're talking the same kits here. For example the Revell Willys Street Rod kit  I started off with. There's nothing inside that makes one any more advanced than the other.

 

b94a01af-8d45-45e6-a65e-b7eb67748c80.jpg

 

mono41willyssr.jpg



#5 Luc Janssens

Luc Janssens

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 638 posts
  • Location:Belgium

Posted 07 March 2013 - 09:33 AM

Pure personal, but I prefer the Monogram name, why...well it's my recollection that Monogram always sold quality model kits, be it auto, armor, plane, or ship, where Revell was sort of a mixed bag.

But I might be biased, because I learned to build models, using Monogram brand kits, which were plenty here in my neck of the woods.

Do hope that someday Hobbico, will bring the whole US lineup to Europe under the Monogram brand, shipping kits from the US is becoming much too expensive.



#6 Rob Hall

Rob Hall

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 5,776 posts
  • Location:Phoenix, Arizona
  • Full Name:Robert Hall

Posted 07 March 2013 - 09:38 AM

It is strange.  Both the Monogram '55 Chevy and Revell '55 Chevy are currently available in Monogram-labeled boxes, for example....

 

Personally, I'd rather see Monogram-origin kits (which usually are 1/24th) labeled as Monogram, Revell-origin kits (and kits tooled after the '80s merger/aquisition) labeled as Revell, and I guess RoG-origin kits labeled as Revell.  Or to simplify, go back to the Revell-Monogram labeling on everything..


Edited by Rob Hall, 07 March 2013 - 09:39 AM.


#7 johnbuzzed

johnbuzzed

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 945 posts
  • Location:Indian Land, SC
  • Full Name:John "the Buzzard" Buzzerio

Posted 07 March 2013 - 09:46 AM

It's all marketing and demographics; and timing.  Just like weather- if you don't like it, stick around- it'll change. 



#8 Harry P.

Harry P.

    MCM Ohana

  • Administrators
  • PipPipPipPipPipPip
  • 20,825 posts
  • Location:NW suburban Chicago
  • Full Name:A mere layman...

Posted 07 March 2013 - 09:50 AM

Most adult modelers today (who built models as kids) have fond memories of the Monogram brand, and they're just trying to capitalize on that.



#9 Rob Hall

Rob Hall

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 5,776 posts
  • Location:Phoenix, Arizona
  • Full Name:Robert Hall

Posted 07 March 2013 - 09:53 AM

Most adult modelers today (who built models as kids) have fond memories of the Monogram brand, and they're just trying to capitalize on that.

True enough...I enjoyed building Monogram kits as a kid in the '80s, didn't think much of Revell until the late '80s new tool kits started appearing.   But I do think it is weird to see a modern-tool Revell kit labeled as a Monogram.

 

In a similar vein, I do like how Round 2 is trying to be consistent w/ labeling MPC-origin kits as MPC and AMT-origin kits as AMT.


Edited by Rob Hall, 07 March 2013 - 09:57 AM.


#10 Harry P.

Harry P.

    MCM Ohana

  • Administrators
  • PipPipPipPipPipPip
  • 20,825 posts
  • Location:NW suburban Chicago
  • Full Name:A mere layman...

Posted 07 March 2013 - 09:56 AM

True enough...I enjoyed building Monogram kits as a kid in the '80s, didn't think much of Revell until the late '80s new tool kits started appearing.   But I do think it is weird to see a modern-tool Revell kit labeled as a Monogram.

 

It's all about utilizing whatever power the "Monogram" brand still has to drive sales. I'd be willing to bet it's all about marketing, pure and simple.



#11 Daddyfink

Daddyfink

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 965 posts
  • Location:San Diego CA
  • Full Name:Jesse Chavez

Posted 07 March 2013 - 10:04 AM

35844594_zps1efcb7e3.jpg



#12 Ace-Garageguy

Ace-Garageguy

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 6,030 posts
  • Location:Down two, then left.
  • Full Name:Bill Engwer

Posted 07 March 2013 - 10:14 AM

And some of it is, I'm sure, the same marketing wisdom that drives companies to re-package potato chips, etc, and proudly scream " NEW LOOK !!!! SAME GREAT TASTE !!!! ".

 

I never got the logic there either. :rolleyes:



#13 Chuck Kourouklis

Chuck Kourouklis

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 814 posts
  • Location:Fairfax/Bay Area, CA

Posted 07 March 2013 - 10:16 AM

I wonder if it's a shifting philosophy on the domestic (US) releases, then.  From what I understood - even though staff-wise, the company generally is Monogram, and Revell cars have essentially been 1/25 Monogram cars from around '87 on - they led with the Revell brand after the merger because it had greater global penetration than Monogram did.

 

Guess they're still toying with all that these two-plus decades on.  Seems like assigning Revell all the 1/25 and Monogram all the 1/24 would be the simplest answer, but then what happens? Ya gotta make sure the Revell AG tooling is boxed domestically as Monogram?  No wonder even they themselves seem confused...



#14 Rob Hall

Rob Hall

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 5,776 posts
  • Location:Phoenix, Arizona
  • Full Name:Robert Hall

Posted 07 March 2013 - 10:16 AM

Also remember many of us here are true modeling geeks (in a positive sense of the word) and while we may know that kit XYZ was released as a  Revell subject in 1963 when we see it as labeled as a Monogram today, but to the average modeler it is something 'NEW!!'  :)



#15 Harry P.

Harry P.

    MCM Ohana

  • Administrators
  • PipPipPipPipPipPip
  • 20,825 posts
  • Location:NW suburban Chicago
  • Full Name:A mere layman...

Posted 07 March 2013 - 10:30 AM

And some of it is, I'm sure, the same marketing wisdom that drives companies to re-package potato chips, etc, and proudly scream " NEW LOOK !!!! SAME GREAT TASTE !!!! ".

 

I never got the logic there either. :rolleyes:

 

They do stuff like that because it works. ;)



#16 Brett Barrow

Brett Barrow

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 2,042 posts
  • Location:Deep in the swamps of Jersey
  • Full Name:Brett Jermaine Jackie Tito Marlon Michael Barrow

Posted 07 March 2013 - 10:31 AM

It is strange.  Both the Monogram '55 Chevy and Revell '55 Chevy are currently available in Monogram-labeled boxes, for example....

 

Personally, I'd rather see Monogram-origin kits (which usually are 1/24th) labeled as Monogram, Revell-origin kits (and kits tooled after the '80s merger/aquisition) labeled as Revell, and I guess RoG-origin kits labeled as Revell.  Or to simplify, go back to the Revell-Monogram labeling on everything..

I might be wrong on this, but I think the very first issue of the new-tool '55 Chevy (convertible w/ Indy 500 pace car decals) was labeled as Monogram.  I know for sure it was labeled as a Revell-Monogram during the few years they used both names, but I think the very first run was branded Monogram. 

 

It is weird to see the Revell-Monogram-era 55's labeled as Monogram while the Tom Daniel Badman-based 55 Street Machine is labeled as Revell. 

 

What it is is that they have 3 lines - "Car Show", "Classic Cruiser", and "Dream Rides" that are going to be branded Monogram regardless of the kit's origins.  This Willys is part of the "Car Show" line.  And the upcoming re-release of the Revell Willys Pickup will be part of the "Car Show" line and branded Monogram as well. 

 

I think the Monogram name gives people more of a warm and fuzzy reaction than the Revell name does. 



#17 Rob Hall

Rob Hall

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 5,776 posts
  • Location:Phoenix, Arizona
  • Full Name:Robert Hall

Posted 07 March 2013 - 10:32 AM

I might be wrong on this, but I think the very first issue of the new-tool '55 Chevy (convertible w/ Indy 500 pace car decals) was labeled as Monogram.

Could be...I have that kit, don't recall how it's labeled.  I do remember the '59 Chevy and '59 Cadillac being labeled as Monogram, even though they are 1/25th.



#18 Harry P.

Harry P.

    MCM Ohana

  • Administrators
  • PipPipPipPipPipPip
  • 20,825 posts
  • Location:NW suburban Chicago
  • Full Name:A mere layman...

Posted 07 March 2013 - 10:36 AM

I think the Monogram name gives people more of a warm and fuzzy reaction than the Revell name does. 

 

That's it exactly.



#19 Guest_Johnny_*

Guest_Johnny_*
  • Guests

Posted 07 March 2013 - 10:40 AM

Called grasping at straws! I know a couple people who retired out of companies where they worked on marketing and promotion. They say they they watched the older marketing guys get pushed out by the companies for the "new" " fresh" " younger thinking" college grads who they say are nothing more than "educated guess" people who will never really understand the concepts of marketing or promoting products!(pay attention to most commercials these days, if you can stand it that is)

They said the new guys spent most of their time on line or playing computer games all day instead of the heads together crunch sessions that used to be the birthplace of ideas.



#20 Eshaver

Eshaver

    MCM Ohana

  • Members
  • PipPipPipPipPipPip
  • 3,868 posts
  • Location:Richmond Virginia for now
  • Full Name:Ed Shaver

Posted 07 March 2013 - 10:41 AM

:)

 

I'm enjoying ALL of the great posts here , great comebacks too !!!!!!!!