So would this be a marketing ploy ? How would it work ? I understand the Meyers Manx one in twelve is a funky metallic, and the Polar Lights Chargers with the same 1:12 deal going but at least Polar Lights had a little cut out on the bottom of the box so you could see what you were getting.
As I said, they've done it at least twice so far--w/ the Shelby and the Opel GT...maybe w/ other kits. They put a decal on the box to indicate molded in white or in color, IIRC. Both color versions of each were listed for sale on kit vendor websites like Model Roundup, for example.