Only 6 more shopping days until Christmas…
Today’s cover is from 1970 CARtoons and was painted by Bruce Steffenhagen.

Note that the date is February ’70 which makes this more a “winter” cover that a Holiday or Christmas cover but it’s fun anyway. Note the sale price has not changed since Cartoons started in ’59. However, a year later the price jumped to fifty cents and that marked the beginning of the upward creep in cover price from 1971 till 1991 when the plug was finally pulled at $1.95!
One explanation for the steady increases was the cost of paper and printing. Also circulation costs increased as well after the Arab oil embargo and the subsequent increase in oil. I have always wondered how much Petersen paid the artists for their contributions to the magazine. Some of those guys worked on these mags steady for twenty years!
Merry Christmas!

















