I honestly think this one would sell better if it was in white plastic and just had regular box art showing the features of the kits. I don't know how these tie-in kits are doing in a broader retail setting, but for our hobby-focused website they aren't doing that well. This one seems like it would just get passed over and no one would ever know about all the extra parts lurking inside. Thanks for the review.
The kit is aimed at the comic convention crowd and would sell pretty well there. Same with the Elvis dune buggy and Beverley Hills Cop 2 Nova are aimed at the tv and movie memorabilia shows... all hobbies with a bigger following than ours!
I wouldn't be surprised to see a release in white plastic with cool California custom decals. The quality of the wheels alone deserve that!