Not sure how to articulate my thoughts on the price increase, bottom line is, MSRP is always way high ( as in X kit is coming down the pipeline, it’ll be $40), then it hits retailers , or pre order status and the advertised price is lower, and then if you’re lucky, you know a wholesale kit dealer, and the price is even lower. Cost always goes up as it goes thru the various middle men, I’m sure HL has a direct link to manufacturers, as such, no middle man, they buy at rock bottom due to volume, so can sell for $30, offer 40% off, and still make money. I work for a chevy dealer, mark up on parts is insane, so I have to assume the mark up game is the same in our plastic playground, not quite as high mind you, but there is plenty of mark up along the ‘pipeline’. And as to shipping costs, I know that’s gone up, but if you divide the increase over each piece stuffed in that shipping container, it can’t add that much per unit. Just my thoughts, your mileage may vary.