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Gregg

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About Gregg

  • Rank
    da Big Kahuna

Contact Methods

  • Website URL http://www.modelcarsmag.com
  • Skype ModelCarsMag

Previous Fields

  • Are You Human? Yes
  • Scale I Build All

Profile Information

  • Location Honolulu, Hawaii
  • Full Name Gregg Hutchings

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30,075 profile views

Gregg's Activity

  1. Gregg added a post in a topic Model Cars Magazine, The Future   

    I have locked the forum, it seemed to start taking a another direction/turn.
    Thanks for all the input, I will be working on all of this over the next few weeks
    Thanks for the support, it means a lot.
  2. Gregg added a post in a topic Model Cars Magazine, The Future   

    John, no, digital is a tool, note a replacement.
    I also have digital copies via the main site: Digital copy but so far, I have only been able to put one issue up.
    This falls back on me.
    I still can't sit up for any length of time to do this type of work
    I may go back to the bed desk situation, to get all the time-consuming work down.
    A lot of good input so far.
    I like the idea of a poll for the extra content, but then, most of the ideas are there
     
    Like I had said, I was looking for not just ideas, but actual ways to do things.
    Someone who has done this
    like taking the new registrars, creating a script, sending them an email, etc.
    or, doing data dumps, comparing that to MCM subscribers, sending out sub notices/cards
    things like this
    actual work
     
  3. Gregg added a post in a topic Model Cars Magazine, The Future   

    Brian, are you still getting destroyed issues?
    That's why I went to the polybags, this should be eliminated.
     
  4. Gregg added a topic in General   

    Model Cars Magazine, The Future
    So, with all that has happened in the past couple of weeks, it's time to look forward.
    One thing that I started going over was of course money. A lot of talk has been said for years about web site page views, unique visitors, analytics, etc, and although I have a negative 25 IQ (I spelt my name wrong and put down the wrong date on the test), I'm a fairly good study when it comes to the certain things, when I can sit up and study.
    After doing research on the sites (modelcarsmag.com and the forum), I found that it has impressive numbers. For the months of January 2017-March 2017, there were 700,000-800,000 unique page views (my misteak, I wrote unique visitors the first time) to the site, per month. This blew me away. I have known that the site had over 1.4million views a month, but the unique page views is what got me. That's a lot! So, with this many unique page views, why aren't those unique visitors converting into subscribers? Is it time to set up a paywall for non-subscribers to access all this great information on the site? Or, is there something else that can be done?
    With those numbers, there is definitely something that can be done about this. But, alas, it's above my negative 25 IQ. 
    If anyone has some insights into this, I mean actual working knowledge of how to turn the numbers/unique visitors into conversions/subscribers, please let me know. I don't mean to sound harsh, but ideas or Google search results are not what I need. I need facts. What actually works, what has worked for you, or if you have done similar projects, any help would be greatly appreciated. Yes, the Google Ads bring in some money, and honestly, it pays the server bills, and upkeeps, but it could do so much more.
    Please send your thoughts/ideas/proposals to me by email: gregg@modelcarsmag.com
    Mahalo nui loa
     
    ps. The new visitors are 55,580, returning 103,459 per month of March.
    Thanks for pointing this out JB
     
    • 65 replies
    • 1,975 views
  5. Gregg added a post in a topic Model Cars Magazine Renewals   

    Thanks, Guys.
    I really appreciate the support and patience
    One thing I never really went into before was this:
    Golden Bell had a full-time staff to do everything, circulation, billing, invoicing, renewals, mailing of renewals/invoices, back issues, filings (USPS and local), plus all the bookkeeping.
    Now, it's just me. So, from what, six, maybe more in the office, to one crip, that's a huge drop in man-power, or menehune power....
    Someone brought up in an email that I'm terrible PR/customer service.
    Yes, I am.
    If you do call me, 80% chance I'm in bed.
    If I'm in bed, two things: I'm not at the computer, and second, I won't remember anything that was said.
    Emails are best, there are issues sometimes with my replies blocked by certain providers, then I switch to the Yahoo account to reply
    But again, for all biz/office/production/circulation/accounting/filing/renewals/dealers/back issues/web, it's just one person
    Yes, we should hire someone, but I don't know anyone who would work for free.
    I'm not complaining, just being honest with what I'm working with.
    I have had some screw ups, all my fault, lost a lot of time, and money, but that's part of this, a learning curve/experience.
    I actually love it, the biz side. Yes, I miss building, but I still can't sit up and build, so there's that.
    Have faith, Yanagi!!!!!
  6. Gregg added a post in a topic Model Cars Magazine Renewals   

    Peter, one thing I haven't done is to get renewals out to over the border/seas friends. (you are good till #208)
    We can do the renewal at GSL, I will have card reader and computer with me.
    No, I'm a Delta guy, all the way
    Although, this flight is Hawaiian, to Portland, and me and Jairus are driving down
    Getting a mini van so I can lay down/sleep the whole way
    I know, Jairus driving.... could be worse, right????
  7. Gregg added a post in a topic Model Cars Magazine Renewals   

    Thanks, Tom! Much appreciated
    I started sending out small renewal postcards this past week
    The postcard shows your expiration issue on the label.
    I know there was some issues (pardon the pun) on the mailing label of the mags, some showed nothing, some showed the issue
    This is still all a work in progress.
    Yes, the mag is late, has been for so long
    Do you want to complain? Or do you want the mag to survive, and grow, and be even gooder than it has been?
    It would be so easy just to shut everything down now.
    With all that has happened in the past week, I don't think anyone would say anything
    But, like I have said many times before, I don't quit
    But, with all the bitching and moaning about the mag, being late, etc., it really takes a toll, especially from all the trolls.
    Yes, I'm a poet, and no one knows it.
     
    Going from nine issues to six should help, but remember, we are still carrying 5,000 copies to print and mail, with so far, only 485 renewals.
    The numbers need to go up
    If the mag goes away, I can almost guarantee this forum will become history also, either that, or paywall type of site.
    No, I won't go pure digital. Digital is a tool, not a replacement
    Print is not dead, far from it. It's just more work.
    And, now, it's even more work, and more and more and more.
    My goal is 20,000 circulation
    Is this unrealistic?
    I don't think so
    My idol was up to 80K-90K in the middle of his run with his mag.
    Can I do the same?
    No, but I can try.
    Especially with the technology we have today
    Yes, I still can't sit up and work like a "normal" person, this response/reply has taken two lay down's, and that's the way it will be for a while, until surgery #8 more likely than not (probably in a few months)
    So, we will move forward, get bigger, get gooder, and pay tribute to those who have helped us along the way.
    Mahalo nui loa, Harry!!!!
  8. Gregg added a post in a topic Sad Sad Sad News: Our Harry Passed Away   

    Info on service:

    Harry's Service
  9. Gregg added a post in a topic Sad Sad Sad News: Our Harry Passed Away   

    I was going through my notes. I met Harry in person for the first time at the iHobby Expo in Chicago October 22, 2009. He popped up at the MCM booth, tall as can be, and said, "I'm Harry." Man oh man. What a great guy. He did so much for mag, covered my okole for so many years. You will be missed my friend!!!
     

  10. Gregg added a topic in General   

    Sad Sad Sad News: Our Harry Passed Away
    Just heard from Dave Pye. Our Harry Pristovnik has passed away.
    We were all hoping for the best, but things got worse.
    He will be missed, this is a very sad day for Model Cars Magazine, and the hobby.
    He did so much for us, for me, for all of us
    You will be missed my friend!
     
    • 216 replies
    • 6,320 views
  11. Gregg added a post in a topic Is it just me, or has the site slowed down again?   

    From my server tech people:
     
    So after looking into your load issue, I tested the website myself and found thing were loading at a normal pace and wasn't finding any issue with. I looked at your load logs with our mr.radar service and it appears you had an out of normal spike in server yesterday around between 6:45pm ET and 6:50pm ET. This is most likely due to a number of requests during that time, I will investigate further and let you know of any updates. Your load has returned to normal since then. 
  12. Gregg added a topic in General   

    Latest Issue of Model Cars: EXPIRATION ISSUE
    Yes, there was a glitch. On the latest issue of Model Cars, the top of the label says: EXPIRATION ISSUE: 
    and that's it.
    It was supposed to say: EXP ISSUE: , and then your expiration issue number
    But for some reason, the printer didn't get it right.
    So, no, the issue you got is NOT your last issue, this is not your EXPIRATION ISSUE.
    Sorry for the confusion, scare, and headaches.
     
    • 9 replies
    • 904 views
  13. Gregg added a post in a topic Model Cars Magazine Renewals   

    Different companies. Same idiot behind the companies, but still, different legal companies. Can't rob Peter to pay Paul's printing tab. Different books. Same printer in Denver.
    #203 is printed, should be mailed out this week.
    Had good news yesterday, but that's for the idiot to gloat on...
    Wait, I'm the idiot....
  14. Gregg added a topic in General   

    Changes at Model Cars Magazine
    Model Cars Magazine
    Restructuring/Publication Schedule
    First off, no, we are not shutting down Model Cars Magazine. Yes, it probably would be a lot easier, less headaches, and the smarter thing to do, but we don’t quit. What we have decided is to restructure and overhaul the printing/publication schedule for Model Cars.
    Since 2001, we have printed nine issues a year. We had started off the first two years doing only six issues, but the magazine took off, and we went up to nine issues a year. With Golden Bell Press in Denver shutting down in December 2015, the magazine was dumped in our laps, lock, stock, and barrel. There were over 2,400 subscribers, about 1,900 dealers/hobby shop copies, and at that time, around 500 copies sent for distribution through major newsstands/bookstores with a distributor (Ingram). So with a print run of 5,000 copies, it looked like it would be something we could do. About a week after the turnover, Ingram increased their order from 500 copies, to 1,800 copies, literally overnight. This would be great for the circulation/numbers for the magazine, but there was of course increased costs involved. So from a normal print run of 5,000 copies, we were now at 6,500 copies.
    We were under an obligation to fulfill all the existing subscriptions, with no cash flow coming in. Dealer/hobby shops are billed with an invoice after the magazines are sent out, and they pay their invoices after the magazines are sold.
    We were spending about $10,000 per issue to print, polybag, and mail each issue, and we have done four issues since the closing of Golden Bell. Model Cars was on a nine issue a year subscription base. So, after a year, we have made a decision. In hindsight, always 20/20 mind you, we should have done this at the beginning, but that is just the way things have worked out.
    Change In Frequency/Printing Per Year
    We will be going from nine issues a year down to six issues a year, and the Annual Contest Issue will now be a separate stand-alone issue, NOT included with the annual subscriptions. We are raising the cover price of the magazine, from $5.50 to $6.50 (it has been the same price for over 17 years), and annual six issues a year subscriptions will be $23 per year. DON’T SCREAM AND YELL. You will not be ripped off, lose any issues, etc. When the change happened, Golden Bell was using a proprietary system for the subscriptions. We didn’t have $6,000-7,000 to pay for a dedicated subscription software system, so we are using simple Excel spreadsheets to do the database/subscriber information. When the data came over, the expirations were in months, and since we knew we were behind already, we changed the months over to the corresponding issue number. So, if you have eight issues left on your subscription, you will still get eight issues. It may take longer (please, no sarcastic comments/jokes inserted here), but you will get ALL of your eight issues, irregardless of the date/month of the issue. The new rate will be $23 per year, for six issues. At the old rate, nine issues were $34.65, which breaks down to $3.85 per copy/issue. At the new rate, $23 for six issues, that comes out to $3.83 per copy/issue. So basically, your subscription base rate is staying the same, albeit with a two cents price difference.
    We are also putting the distribution through Ingram (Barnes & Noble and other newsstands) on hold for now, until we get back up to speed. We had thought about just carrying on with just printing and mailing to the paid subscribers, but that would be like shooting ourselves in the foot.
    So, yes, we should have done this before/sooner, but that is what it is, as they say. Yes, there are a lot of things we could have done different/better, it has been a learning curve, for sure. It would be a lot less headaches if we just walked away from the $50,000 that we have invested so far in this, and try and live “normal” lives, but then, we are not normal, right?
    We are not doing this for the money. We are doing this because we love the hobby, plain and simple. This hobby has done so much for us, and this is our way of giving back to it.
    Thank you so much, everyone, who has stood behind us, and next to us, along this journey. Model Cars has been published for over 17 years, and we hope to see it published, and printed, for another 20 years at least!
     
    Mahalo nui loa
    Gregg & Darryl
     
    • 52 replies
    • 3,867 views
  15. Gregg added a topic in Contests and Shows   

    GSL-XXVI Schedule Of Events
    Here is the recently uploaded schedule of events for the GSL, April 27-30, 2017, as a downloadable PDF:
    2017-schedule.pdf
    JPEG Images:

    Web site:
    GSL Web Site
     

    • 17 replies
    • 1,835 views