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1957 Chrysler 300C


Merkur XR4Ti

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Great looking Chrysler! 

Is that the AMT kit?

 

17 hours ago, Tom Geiger said:

Great car, poorly marketed in the USA.  

I think the name "Merkur" was part of the problem. Maybe Mercury should have dusted off the "Bobcat" model name and used it. The probably would have sold more Mercury Bobcats than Merkur Scorpios.

David G.

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10 minutes ago, David G. said:

Great looking Chrysler! 

Is that the AMT kit?

 

I think the name "Merkur" was part of the problem. Maybe Mercury should have dusted off the "Bobcat" model name and used it. The probably would have sold more Mercury Bobcats than Merkur Scorpios.

David G.

Hi!

FOMOCO decided to appeal to BMW's crowd... but the price point was too high for a car/brand that was not an "instant statement" of your taste/status, etc.

Too bad, because it was a breeze to drive. And to the Scorpio... man, this thing flew! It looked like a hatchback Mercury Sable, therefore, impossible to sell at the premium they were asking. They even resorted to a "guaranteed trade value" to move the metal. You know how it ended... RIP. 

CT

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18 minutes ago, Claude Thibodeau said:

Too bad, because it was a breeze to drive. And to the Scorpio... man, this thing flew! It looked like a hatchback Mercury Sable, therefore, impossible to sell at the premium they were asking. They even resorted to a "guaranteed trade value" to move the metal. You know how it ended... RIP. 

Ron Hamilton has an interesting story about the final Scorpios and how they sat on the docks for a couple of years and were finally destroyed by Ford. 

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