Longbed is correct, it's a 1953 Ford COE from First Gear. I'm pretty sure that photo is one from the original sales fliers used to promote the truck when it came out. I probable have it here packed away someplace.
I don't think there is anything wrong using another model or a real truck to mock up a box for a future release as this was. BUT, if it's going to be the 60,s truck, like the stake pictured next to it..... that is just a total lack of respect for the model truck builders.
I'm hoping for the new kit, how could anyone go the that much work when the old box truck art work so readily available.