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Posted

"Who you callin' a redneck, boy?", he said with tongue firmly in cheek.

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Don't look too closely at the old sign on my race car shop. It was done this way as a reminder of the early days of the Southern 500's emblems whose cars are the basis for a lot of my work.

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I've since figured out an even better way to affiliate myself with my heroes and my heritage with this new logo that does the same thing without giving anyone that's looking for a fight an open door.

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And don't for a minute think that the "Thunder" has anything to do with that Cruise movie. While I have met him and built some cars for him and even spent a little time on the set, the "Thunder" on my new sign is from a couple of movies that illustrate my Southern heritage of whiskey running (Thunder Road) and the early days of stock car racing (Thunder in Carolina) much better than the flag from a battle that is long over and should be put up on the shelf ever could.

While the earlier logo served its purpose at the time, I had outgrown it and wanted something more personal and exclusive. As has been said elsewhere, you should come up with your own ideas. And it's a lot easier to explain why you are using a logo that you designed yourself. It can still tell the story you want it to while not carrying all the excess baggage of a borrowed one. And, although I might be just a wee bit prejudiced for obvious reasons, I think the one that my son and I came up with is much better looking and, being custom tailored by the two of us, fits us much better. LOL

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