The ultimate build

[sjordan2]

"The 'Engine Build Experience' is a $5,800 option on Corvette Z06 and ZR1 cars. Both are ultra-high-performance versions of the Corvette with engines that are hand-assembled at a plant in Wixom, Mich., near GM's Detroit headquarters. Customers who pay for the privilege will be invited to come to Wixom to assemble the engine for their car under the guidance of GM technicians."

http://money.cnn.com/2010/07/12/autos/corvette_engine_build/index.htm?hpt=T2

[highway]

That's a cool idea. That is especially nice for those who take pride in the vehicle, I know I would be beaming with pride if I could open the hood and say "I built the engine myself".

Of, course, on the other hand, if it breaks down, and you say "I'd like to kill the guy who built this engine! Oh, wait, yeah, I built it." Also, if I built my own engine in my new car, I think instead of paying $5,000 to do it, a $5,000 rebate would be a sweeter deal.