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Posted

Hobbico buys Revell

by Lewis Tyler

Revell and its UK subsidiary become part of the US hobby giant.

14 February 2012 2:31 PM

Hobbico has announced the purchase of Revell Germany, inclusive of Revell UK, for an undisclosed sum. The company will become the European Branch of Hobbico.

“Hobbico’s acquisition of Revell Germany creates an enormous opportunity for our company and our employees,” said Hans Remfert, president of Revell Germany.

“With the support of Hobbico as a strong parent company, we have a great opportunity to extend our new engagement in the RC hobby segment on the European markets. Hobbico has experience and know-how in this area as well as a strong assortment of product with worldwide recognition which we will integrate into ours according to the European market conditions. As the European branch for Hobbico, the jobs and the headquarters in Bünde are absolutely safe.”

“This acquisition bodes well for the UK market, as the UK operation is a Branch of Revell Germany,” added Thomas Randrup, country manager of Revell UK and Ireland.

Hobbico purchased Revell’s US operation in 2007, after Revell Germany was spun off as a separate company in 2006.

“We are pleased to reunite the Revell brand under one ownership,” said Wayne Hemming, president of Hobbico.

“Now Revell can proceed with a worldwide strategy for growth of the core plastic model business. We also view this as an excellent foundation to expand the distribution of our other brands and products into the European market.”

Hobbico is a manufacturer of model hobby products, including R/C models, plastic model kits, flying model rockets and other hobby and toy products.

Source: http://www.toynews-o...ico-buys-Revell

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