Kit cost is a real topic that needs to be talked about without name calling etc.
As our economy seems to continue to 'shrink' as the experts call it, disposable income 'shrinks' too.
Opinion on what your personal comfort level is, is valid.....and manufactures do take this into consideration.
Saying the $70 MSRP is too high is not a slam against those who think it's fine. It's their comfort level.
We have this debate on the model train forum all the time.
New, state of the art, die cast steam locomotives are hitting the $2000-2500 level. Too much for me so I opt out....Love to see other that do not flinch at the cost and share them at meets and shows. But me saying they are too costly for me is not a negative to the kit or potential buyers.....just a fact about me.
Keep this in mind when reading 'opinions'.
I never have a problem with people not wanting to buy whatever kit and at whatever price point. But you see plenty of people who will think nothing of dropping near triple digit prices (if not over the $100) mark on a Modelhaus piece, drop triple digits on an original "grail" kit, buy a case of something, or buy a dozen assorted kits at once, etc. Clearly it's not the price that's a problem, it's the subject matter.
There's a big difference between "I CANT Afford $70...", and "I wouldn't spend $70 on THAT!". One is a function of finances, the other is a function of personal tastes and preferences. The other contributing factor is "worth", and that again is a function of personal tastes and preferences. Some people don't think a reissued Revell kit is worth $25, because they were selling them for $10 originally.
To a builder who has been desperately pacing a hole in the floor for a new pick-up kit - let along a 4x4 diesel one - this kit might be worth even more than $70, just the same as to some people the Moebius Hudson might be worth more than the $28 they charge for it too.