With a combination of accessible features, smart packaging, and a $999 price point, it’s obvious that the Dremel 3D Idea Builder is a machine aimed squarely at the mass market.
The Idea Builder, announced today at MakerCon in New York City, is the first 3D printer to be released by a major tool manufacturer, and represents further maturation of at-home additive manufacturing. With initial sales being handled by traditional tool-sales outlets Home Depot, Amazon, and Canadian Tire, it promises to help expose 3D printing to a new range of users.
http://makezine.com/2014/09/17/dremel-3d-printer-idea-builder/