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What a novel idea !


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A customer survey card asking what kits and features you would like to see in future releases that you could mail back to AMT.
Found in an original AMT 63 Corvette convertible annual kit.
Probably how we got the "My Mother The Car" and "Hero" Imperial !
Not the way it's done today, that's for sure!
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Edited by VW93
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You'd have to wonder if anyone actually looked at those cards, unless they got piles of them asking for one specific item.  That may actually have happened back then, probably not often though.

It's probably more like that little button you push at a street corner pedestrian crossing.  You push the button and wait, and the light changes on schedule anyway...

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18 hours ago, VW93 said:
A customer survey card asking what kits and features you would like to see in future releases that you could mail back to AMT.
Found in an original AMT 63 Corvette convertible annual kit.
Probably how we got the "My Mother The Car" and "Hero" Imperial !
Not the way it's done today, that's for sure!
 
 

I imagine back in the days when promo money from the Big Three was paying the bills, the folks at AMT could afford to toss out a few ideas to see what stuck.

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