Ford couldn't decide what to call their new cars (that eventually came to be called Edsels)... so they took suggestions from all sorts of people, and even hired a woman who was a poet (and the wife of a Ford executive) to come up with a name... one of the ones she suggested was "Utopian Turtletop."
Really.
Some other winners she came up with: The Resilient Bullet, the Intelligent Whale, Mongoose Civique, Aeroterre, Turbotorc, Thunder Crester, Dearborn Diamante, Magic Ravure, and Pastelogram.
Seriously. Those were among her actual, serious suggestions.