Mystery Chevy promos

[ChrisBcritter]

Found this from tumblr via the H.A.M.B.:

Check out the odd promos: '63 Nova and Impala bodies mounted on sticks showing separate frames???

Edited September 4, 2013 by ChrisBcritter

[blunc]

this looks like ad copy for powered cars, they came in electric and gas powered versions.

check this link: http://www.powercarcompany.com/

I have a painter friend that gets contracted to help restore these. He has done the paint and body prep on most of the cars on the link page. The wheel covers on the '57 T-Bird were created by him using an old tupperware lid as a base for the ribbed area.

[Art Anderson]

There were all manner of print advertisements, not only for say, electric or gasoline powered ride-in toy cars, but also other automotive-related products back then which showed built model cars as part of the "atmosphere". Given that the "sidewalk" toy Corvette is a '63, and the photo shows at least one man whom I think I recognize from a magazine article as having been a Chevrolet executive, I suggest that the photo was shot somewhere in the Detroit area, by one of the several advertising agencies, very likely whomever had the Chevrolet account back then.

Art

[johnbuzzed]

Back in late '68, local (L.I.) Chevy dealers ran an ad in the papers that advised they were selling models for a buck each. I was thirteen and even I knew what a bargain was at that time, but why read the fine print? We (my Dad and I) went in and I mentioned the ad to one of the salesmen- we might even have had the ad with us- and he seemed kind of reluctant about it as were just in for the model, but he eventually parted (no pun intended) with an Aurora 1/25 Chapparal for that old dollar bill. Totally wrong kit for my young mind, but a kit for a buck was a kit for a buck. As the old saying goes: "I wish I still had that kit".