Yes, Studebaker, not Ford. I decided part way though to remove all the FORD nameplates and make it more of a what-might've-been truck, while still using the cab, frame, and wheels/tires from the AMT stakebed kit. I'm aiming for an early '60s Studebaker "factory supported" vibe, and planning to have the Avanti LSR I'm (still) working on as the bed load.
I've got the frame assembled:
...and the cab's underside parts glued to the bottom of the interior tub:
The fit between all of the underside parts was surprisingly good considering there are only very slightly raised guidelines for locating the various pieces, but I was satisfied, save for a slight twist in the LF stepwell. I filled in the gaps at the corners of the floorboards, too, so there's still some white putty visible:
I just got an AMT '53 Starliner, so 'm going to see how the Stude's 289 V8 looks once placed inside the frame. It looks puny compared to the kit's Ford Super Duty(?) V8, so I may forgo that idea:
I did luck out and find the Studebaker decals from the Avanti kit fit perfectly on the C-600 cab's doors, though:
I also received some '53 Ford custom headlight buckets/grille from two members, so the cab will be backdated to the earlier quad headlight nose. The Ford nameplates have already been removed, and hopefully I can locate a Studebaker photoetched logo, or I'll need to figure something else out.
I won't proclaim to know much about this kit, but you can "Build it TWO of FOUR ways." It looks like the Lincoln V8 and Latham supercharger parts are the same as those found in the Double T kit released a few years ago, but I'm not sure if they all share tooling or not. Either way, this kit's due out on early summer 2014, and here are some pics of a previous release: