Ok, when Bill Neumann took over Rod & Custom Magazine, Neumann was quick to seize upon another potential interest generator. As he explained in 50 Years of Rod & Custom, Neumann rebuilt the title as a means to groom younger readers for Hot Rod magazine. "I saw models and scale racing as an avenue for pre-teens to get a handle on rods," he said as part of the interview. So the space he created by eliminating off-topic editorial like skydiving and mini-bikes he filled up with model cars, slot cars, and their respective competitions. "We were pretty heavy into model building through Monogram and Revell," he recalls. "They had big displays for model-building contests and slot-car racing at each venue."
The attention wasn't just good for editorial; a market tailored expressly to enthusiasts who were crazy about cars but too young to own them appealed greatly to scale-model manufacturers. In fact AMT representative Budd "The Kat from AMT" Anderson, George Barris, and AMT president George Toteff conjured a touring scale-model program called the Custom Car Caravan. AMT's presence and the prominence of artists like Dean Jeffries, Stanley Mouse, and Ed Roth who "performed" at shows boosted attendance. That, in turn, kept the promotional coffers full.
Read more: http://www.hotrod.com/features/history/historic-cars/1504-the-kings-of-late-custom-car-golden-age/#ixzz3ZW8UrGx2
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