I know this is kind of an old issue, but I wanted to share my experience with it as well.
I had not seen this posting before I bought and opened the kit, or I might not have bought it. But I opened it up, held it in front of a lamp for about 30 seconds and then took it to a dark room...and nothing.
I emailed auto world, and he said to do what the instructions say about using day light for a few minutes to charge it.
So I sat it in the kitchen window, with the kitchen light on as well for about 10 minutes, took it to a dark room, and it glows orange.
It really looks cool. I will post a pic after I get it together, but that will be a couple of weeks.
Thanks, Russell