Maybe I missed the point of this conversation or the definition of "niche". I was thinking in terms of a retro design cue which would include vehicles like the Mustang, T Bird, Camero, Challenger, Prowler, the PT and SSR, and also the Mini Cooper, VW Beetle. However I don't understand how the Fiero fits in unless it's because it was a two seater. I'm confused. Are we talking two seat sports cars like the Viper or pickups, deliveries, or what? These all started as concept vehicles while the market was tested. The only disappointment usually the final market price. The success vehicles are usually priced right and offer options. Oh well, my two cents.