Trying to jog my own memory - who made this 1/64 diecast?

[Monty]

As a kid in the early '70s I had dozens of Hot Wheels, Matchbox, Johnny Lightning and a few other 1/64-ish diecast cars.  

At the time there was a lesser-known mfr that produced a line of 1/64 diecast cars and trucks sold at Woolworths, including a '67 - '70 Cadillac El Dorado (mine was lavender).  They were decent but not quite the overall quality of the names above.  (Definitely not Tomica or Corgi).  I'm trying to figure out who it was, but not having much luck.  I had other cars they made but the Cadillac was the only one I can recall.  

Any ideas?

[Khils]

Tootsies made some with only Axelrod flanges...no chassis.

[Monty]

24 minutes ago, Khils said:

Tootsies made some with only Axelrod flanges...no chassis.

These had a chassis.  If memory serves, it was probably plastic.  Again, these were slightly cheaper toy cars, but not nearly as bare-bones as Tootsietoys.

[THarrison351]

Maybe this?

https://www.hemmings.com/stories/article/1-64-scale-gems-playart

[Russell C]

5 hours ago, Monty said:

... a '67 - '70 Cadillac El Dorado (mine was lavender).  ...

Aargh, that sounds familiar. If I'm thinking of the same one, it was part of a 4 car set (or maybe more), where they all had shared what looked like black baby moon center caps. thin whitewall tires, and a somewhat jacked-up stance, and it was an Eldorado, a green VW Beetle, a candyapple red Jaguar XKE coupe with silver racing stripes, and a 4th car that escapes my memory at the moment.

**Edit: All I could find for Eldorados were Hot Wheels and others. I remembered the 4th car, though, a purple Ford J-car. So when I dropped "J-car" into an eBay search, it showed what I had, and on the bottom the photo showed "Marx - Hong Kong." So when I put the word "Marx" into a Google images seach and an eBay search, it turned up these and other Marx brand diecasts, in various colors with different wheels. Saw at least one purple Eldo.

Edited April 13, 2022 by Russell C
remembered the 4th car

[Monty]

On 4/12/2022 at 8:19 PM, THarrison351 said:

Maybe this?

https://www.hemmings.com/stories/article/1-64-scale-gems-playart

You may have solved the mystery!  The article mentions Playart (under a different brand name) being Woolworth's in-house 1/64 diecast line. 

[Monty]

On 4/12/2022 at 11:45 PM, Russell C said:

Aargh, that sounds familiar. If I'm thinking of the same one, it was part of a 4 car set (or maybe more), where they all had shared what looked like black baby moon center caps. thin whitewall tires, and a somewhat jacked-up stance, and it was an Eldorado, a green VW Beetle, a candyapple red Jaguar XKE coupe with silver racing stripes, and a 4th car that escapes my memory at the moment.

**Edit: All I could find for Eldorados were Hot Wheels and others. I remembered the 4th car, though, a purple Ford J-car. So when I dropped "J-car" into an eBay search, it showed what I had, and on the bottom the photo showed "Marx - Hong Kong." So when I put the word "Marx" into a Google images seach and an eBay search, it turned up these and other Marx brand diecasts, in various colors with different wheels. Saw at least one purple Eldo.

Interesting how many companies did 1/64 versions of that El Dorado.  Model-wise, I'd kill to have the Johan '67 kit, but I don't have a spare $300.00 laying around.

I didn't know Marx made a J-car.  As a kid, one of the cars that came with my Hot Wheels set was a Spectra-flame red J-car.  Loved that design.