935k3 Posted February 10, 2011 Posted February 10, 2011 The battle goes on. Ford is suing Ferrari for naming their new F1 car the F150. It was so named to celebrate the 150th anniversary of the unification of Italy. Story at this link F150
Racephoto1 Posted February 10, 2011 Posted February 10, 2011 There's still some bitterness between those two ,huh. Seems that wold have ended in the early 70's, guess not.
ZIL 111V Posted February 10, 2011 Posted February 10, 2011 Talking about this lasting bitter feud: ....This entex kit would have kept attorneys on both sides, quite bussy, suing.....Entex! back then. ( A miracle Entex got away with this kit in the 70's ) Funny when you look at this typical 60's Ford race rig,can you imagine this "oddity" arriving at LeMans in '65,'66, or '67 & unloading Ferrari race machines....at the height of the war beetween Enzo & "HF2"
highway Posted February 10, 2011 Posted February 10, 2011 I see it this way, especially after reading the article and seeing Ferrari saying "...they hoped the car would perform better than Ford's pick-up truck of the same name.", I'd like to see that F1 car go some of the places I;ve had my F Series truck! Get over it Ferrari, Ford has had that name for their 1/2 ton truck since what, the mid 50s? Ford owns the name, come up with something else Ferrari!
stewart Posted February 10, 2011 Posted February 10, 2011 highway Icon Posted Today, 09:57 PM I'd like to see that F1 car go some of the places I;ve had my F Series truck! :lol: Get over it Ferrari, Ford has had that name for their 1/2 ton truck since what, the mid 50s? Ford owns the name, come up with something else Ferrari! Love that quote highway LOL. Though I am not really a Ford guy I am all American and I agree about the Ferrari. It would be hilarious to see an F1 car going here.
fumi Posted February 10, 2011 Posted February 10, 2011 Does it really hurt Ford that a Formula One race car is named with a letter-number combination that happened to be the same as the name of their pickup truck? Does anyone really care? F-150 has no relevance outside North America, anyway.
ra7c7er Posted February 10, 2011 Posted February 10, 2011 (edited) The American courts will win for Ford and the Italian courts will win for Ferrari. Seriously this is stupid. Kind of like when the car brand Jaguar sued the football team Jaguar over pronunciation. Anyone remember that? I talked to a corporate lawyer my family knows about this and he said Ford should not even have been able to go to court over this. The licensing and copyright exists only on production vehicles which the F1 car is not so it does not fall under the copyright and licensing laws. Also Ferrari in no way is trying to capitalize on the name recognition of the Ford truck. Honestly Ford is way out of bounds with this the F1 car is a one year and done thing honoring Ferrari's home country. Guess what Ford your sales in Italy just tanked. Edited February 10, 2011 by ra7c7er
935k3 Posted February 10, 2011 Author Posted February 10, 2011 Personally I think Ford should be flattered. Ferrari is a a very special car company and Ford is just Ford.
Guest Posted February 10, 2011 Posted February 10, 2011 What?? They couldn't couldn't come up with an original name? How about Ram 150 or Silverado? Wait those names are taken too.
Modelmartin Posted February 10, 2011 Posted February 10, 2011 It would be hilarious to see an F1 car going here. It wouldn't be hilarious to see a Ford truck try to do anything a Ferrari F1 can do! It would be pathetic in that regard. Apples and oranges.
Jon Cole Posted February 10, 2011 Posted February 10, 2011 What else should we expect from an industry so "lawyered up" that they have the time to go after model car makers? They have even go after aftermarket vendors. As a result, countless kits now have generic, no-name tires. Idle lawyers "protecting" corporate brands? They couldn't recognize free advertizing if it was gift wrapped for them.
Zoom Zoom Posted February 10, 2011 Posted February 10, 2011 It's not that anyone will confuse the two, but with the litigious society we live in, every company must protect their own trademarks and names, if they let it slip, then a more nefarious entity may be allowed to "steal" it. This is the same brilliant climate that has strangled our hobby with licensing woes. The legal profession has created quite a lucrative industry for themselves for their clients
Greg Cullinan Posted February 10, 2011 Posted February 10, 2011 J would think a Ford F150 Lightning would do ok doing what a Ferrari does where as a Ferrari would be useless doing what a Ford F150 can do. How do you like them apples.
Zoom Zoom Posted February 10, 2011 Posted February 10, 2011 I'm sure it all amounts to just another attention grab, more than anything else, and using the automotive "press" and blogs as their paparazzi. They knew exactly what they were doing when they named the car, they knew it would stir up attention. Attention = Advertising. Okay, so I won't watch F1 this year. Not like I needed yet another reason. Lesson learned
slantasaurus Posted February 10, 2011 Posted February 10, 2011 I pointed out this war was starting over a week and a half ago........... http://www.modelcarsmag.com/forums/index.php?showtopic=40625
Zoom Zoom Posted February 10, 2011 Posted February 10, 2011 In a "F"lash, Ferrari has renamed the F1 car F150th Italia. I'm sure they won't pickup any more viewers or fans, but for now we can put a cap on the issue and put it to bed. Do people tailgate at F1 races?
CAL Posted February 10, 2011 Posted February 10, 2011 Massa put the F150 at the top of the time sheet at Jerez today.
CAL Posted February 10, 2011 Posted February 10, 2011 (edited) I see it this way, especially after reading the article and seeing Ferrari saying "...they hoped the car would perform better than Ford's pick-up truck of the same name.", I'd like to see that F1 car go some of the places I;ve had my F Series truck! Get over it Ferrari, Ford has had that name for their 1/2 ton truck since what, the mid 50s? Ford owns the name, come up with something else Ferrari! Actually it (F 150 or the later F-150 1993) was Trademarked Feb, 14th 1995. First used according to the registration 6/30/1992 F150 is not trademarked interestingly enough Edited February 10, 2011 by CAL
Jon Cole Posted February 10, 2011 Posted February 10, 2011 In a "F"lash, Ferrari has renamed the F1 car F150th Italia. I'm sure they won't pickup any more viewers or fans, but for now we can put a cap on the issue and put it to bed. Do people tailgate at F1 races? Well, yeah. You can fit a hibachi and all kind of eats on those rear wings.
highway Posted February 10, 2011 Posted February 10, 2011 I did a little research, (fun thing to do, you know, having info to support myself), & Ford didn't use the "F150" nomenclature until the sixth generation of F Series trucks from 1973–1979, & it was still not the primary truck, the F-100 was: F-150, F-151 : "heavy" 1/2 ton (6,050–6,200 GVWR max) It wasn't adopted as the base model truck until the 1984 model year, when they phased out the "F-100" name. Well excuse me Mark! I didn't know exactly when Ford started using the F-150 designation, that's why I put a question mark behind it, which would make it a question, right? Disclaimer: For those of you without a sense of humor, I'm being funny here with this post.
MikeMc Posted February 10, 2011 Posted February 10, 2011 In a "F"lash, Ferrari has renamed the F1 car F150th Italia. I'm sure they won't pickup any more viewers or fans, but for now we can put a cap on the issue and put it to bed. Do people tailgate at F1 races? Most likely not, Most butlers refuse to go to that "noisy place" :D
highway Posted February 11, 2011 Posted February 11, 2011 I knew you were kidding Matthew, as I was being goofy a good bit myself in my post. I knew that, I added the disclaimer for the humor impaired among us!
Harold Posted February 14, 2011 Posted February 14, 2011 Ford legally owns the rights to the F150 name. Its called 'copyright infringement', and its illegal (except in China, where the concept of intellectual property is non- existant) worldwide. Why do you thnk there were all those Oldsmobiles running around with the 'Ciera' badge. Its because Ford of Europe had the Sierra model in the eighties. Heck, I'd like to name my nascent band 'Procol Harum', but I'm sure I'd get a nasty letter from Gary Brooker's attorneys. If someone owns the name and won't give you the rights to use it, you can't use it. Hey Gregg- can I name my new publication 'Model Cars Magazine'? I didn't think so...
CAL Posted February 14, 2011 Posted February 14, 2011 Ford legally owns the rights to the F150 name. Its called 'copyright infringement', and its illegal (except in China, where the concept of intellectual property is non- existant) worldwide. Why do you thnk there were all those Oldsmobiles running around with the 'Ciera' badge. Its because Ford of Europe had the Sierra model in the eighties. Heck, I'd like to name my nascent band 'Procol Harum', but I'm sure I'd get a nasty letter from Gary Brooker's attorneys. If someone owns the name and won't give you the rights to use it, you can't use it. Hey Gregg- can I name my new publication 'Model Cars Magazine'? I didn't think so... Actually they own the legal rights to F 150 and F-150 but not technically to F150. FWIW Ferrari owns the letter F.
fumi Posted February 15, 2011 Posted February 15, 2011 (edited) Why do you thnk there were all those Oldsmobiles running around with the 'Ciera' badge. Its because Ford of Europe had the Sierra model in the eighties. GMC was already using the name Sierra long before that. It didn't stop Ford from using it for their Cortina replacement. The same goes for the Fiesta. Edited February 15, 2011 by fumi
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