No kidding. Personally, I think it's ridiculous to date a publication that far in advance. I certainly like it less than ...
Well, anyway, some degree of compromise between the two would probably be best.
Personally, I think the real answer for MCM is to just go by the numbers (Issue 151, Issue 152, Issue 153) and sell 9 issues per year regardless of "month." It would perhaps be less of 'a poke in the eye' of calendar-watchers. In fact, go on a strict schedule of a numeric issue every 5 weeks and drop the month reference. That would produce 10 issues a year and it wouldn't matter what month it is when it arrives. That would be way cooler than trying to crank out the Aug/Sept before the Oct issue or the Nov issue when it's already virtually November. That's just old-fashioned, in-the-box thinking, methinks.
Besides, even when MCM was on a 'catch-up' schedule in the past, there were those who complained about getting issues 3 weeks apart instead of a month apart!
I don't need a magazine cover to tell me what month it is, I have calendars and newspapers and recurring bills to do that for me. I just want that great MCM content whenever it shows up. Of course, I'd like it to be a little more consistent, but I can live with it as it is.
OK. Now that I've provided unsolicited magazine-publishing-industry consultation services and business advice, I'll go back to watching old episodes of Highway Patrol now.
2150 out.