Box art Certainly can get me interested enough to look twice and see whats actually inside, and I'll admit that I'm not old enough to remember these reissue kits but I certainly dig the nostalgia of vintage box art. There's a vibe they send out, A certain imagination that gets your creativity revving, but for me I still need to know whats inside. I do find some of these AMT reissues very temping and to answer your question, from a younger model builder, I believe this marketing tactic is a good one and overall brings a very sweet warm vibe to this great hobby.