I'm surprised it's not a Buick, since they desperately need to stretch the brand to cover every sort of car that's premium but not fancy enough to be a Cadillac. They're did well with the Regal, but the Verano seems so "old GM" with its' ugly grille, tacked-on trunk and mandatory automatic transmission.
A halo four-door muscle car - call it Grand National - would be just the thing to get people in to look at, say, a manual Verano hatchback whose grille fits the original Opel opening. Or a diesel Regal wagon. Or maybe they'll go straight for the new GN.