Whats a promo kit?
Posted 27 November 2012 - 04:33 PM
Posted 30 November 2012 - 06:45 AM
Well, to take this back to the original topic title: Promo Kit....
There were promotional model car kits, and by that I don't mean an ordinarily-assembled promotional model being distributed in kit form. In 1963-64, AMT Corporation produced several Trophy Series models of Fords, including the first release of both their '32 Ford Victoria and the stock height '25 Model T Coupe, as promotional items (model kits) for Ford Motor Company--who distributed them through dealerships.
Additionally, SMP (AMT's early on cousin) produced a promotional model kit (along with an assembled version) of the 1911 prototype Chevrolet. This kit was never sold through hobby shops in any form, Chevy Dealers only--and AMT was under contract provisions to destroy the tooling (under the watchful eye of Chevrolet representatives) once the production run was completed.
Posted 02 December 2012 - 12:47 PM
Back in the 60s thru early 90s they were plastic scale cars used by dealerships to showcase current models to buyers. Others can expand on this.
The answer doesn't get much simpler than this.
Aluminum Model Toys = AMT