To me box art is everything. Take for instance The Rat Packer Nova. Just the way the model is represented on the box, excites me. I know I can at least build it that way. Of course there are many ways to build a kit, but by looking at the art work if is a big reason for my getting the kit. Also look at The Pontiac Tempest The Farmer, the mustang model the 65 Ford Falcon. All of them are the same thing except for the body. I know what to expect when I see one of those. After seeing dozens upon dozens of models on the forums, I just about know what to expect from seeing them in either stock format or a custom build. So yes, I really choose models via their box art, because I can build box stock or go hog wild and do a super hack on it.