Agreed. Only thing is, I think we have arrived at the point where the increased MSRP is going to cost sales. I know It started hitting my budget when they went up to 29.99. I dont begrudge them that, and I still buy the kits, but I can't in the same numbers I used to. That potential loss in sales may be reflected in Hobby Lobby's reduction of shelf space for model car kits, too.