I look at it this way. The Model companies have done very little advertising. They put all their eggs in the big box stores and lost. Why did they not sell them anywhere but the big box stores and hobby stores? I walk in to a parts store , hardware store, gas station, Dollar stores and so on and what do I see Diecast everywhere. The Model companies limited their own market. Why? Seems too me they have caused their own problems. The corporate greed is still alive in America.