Seems quirky to me as well. It's not like HTUSA advertises a lot or, obviously, has enough pull with wholesales to get a price break (based on MSRP selling points), to make the franchise thing worthwhile.
I also wouldn't say the models are a "courtesy". Yes, they may make more money on RC products, but a retail store will never fill valuable shelf space with products that either don't sell or don't generate profit. There is no room for goodwill in a for profit enterprise, really.
The HT in Spokane has a very good paint selection - the only place in a metro area of 600,000 people that sells Tamiya paints - decent tools, and okay model selection. They are constantly busy with role and card playing tourneys as well as Kendama displays/shows/or whatever you call it. In fact, it's usually so busy with annoying card type games it's hard to hear yourself think, or talk to yourself.