Printing Molded Into Bottom of Early AMT Kits

[DougS]

I just acquired an AMT 1962 Ford Galaxie 500 Convertible. I noticed on the underside there is all kinds of information molded in. Like type of antifreeze, lubrication frequency, special coatings, etc. Is this something that was common practice around this time? I started building models a few years after this and have never seen this before on anything.

[boss 302 mustang]

information for a promo......

[Ace-Garageguy]

10 hours ago, boss 302 mustang said:

information for a promo......

Exactly.

That chassis tooling was created to go under a dealer's promotional model. 

[StevenGuthmiller]

3 hours ago, Ace-Garageguy said:

Exactly.

That chassis tooling was created to go under a dealer's promotional model. 

For some reason, it was also included in the AMT '62 Ford kit.

At least that was what was in mine.

 

 

 

 

 

 

 

Steve

Edited November 20, 2022 by StevenGuthmiller

[Bainford]

My “64 Galaxie Millennium Edition has it too. 

[Oldcarfan27]

1 hour ago, StevenGuthmiller said:

For some reason, it was also included in the AMT '62 Ford kit.

At least that was what was in mine.

And you left it on?

[StevenGuthmiller]

9 minutes ago, Oldcarfan27 said:

And you left it on?

Sure.

I figured it was part of the history of the kit.

 

Now if I had done it in the past couple of years, it would have gotten a chassis swap.

 

 

 

Steve

[Classicgas]

Steve, that's beautiful.

[DougS]

Steve, that's a great looking model! You really put my attempts to shame.?

[Joe Nunes]

The reason for the lettering showing up on the early kits is that the kits were a "next step" marketing decision for former promo assembled model cars that dealers passed out to buyers; the business, like AMT, just packaged the unassembled plastic parts into boxes with cool looking box art, sent them off to the hobby shops and such, and we youngsters were hooked into doing the assembly work ourselves. And we "oldsters" are still "hooked"!  ?

Joe

[Ulf]

14 hours ago, StevenGuthmiller said:

For some reason, it was also included in the AMT '62 Ford kit.

At least that was what was in mine.

 

 

 

 

 

 

 

 

Steve

Brilliant and unexpected, a true legacy marking. Looks great.

 

[Danno]

Probably sold a few 1:1 cars here and there . . .