To me, it was instantly a reference to the relative quantity of content ... compared to the Scaley Otto Pamphlet, MCM is a veritable phone book sized tome.
If that was the OP's intent, I got it. If it wasn't, it should have been.
Relax, Mark. A little play on words.
Just my twisted sense of humor sneaking to the surface again. Hot Wheels. As an auto theft detective, I always got a kick out of the product name.
But, save the receipts and tiny little pink slips, just in case!