Several factors with the model king price. First they are leasing the molds and second they are doing small runs. The setup costs are basically the same fir any size run but with fewer in the run the cost of the setup higher per piece. For example if I runn 100 pieces and setup cost is 500 dollars that is 5 dollars per piece however if I run 500 pieces then the cost 1 dollar per piece. Same thing with the cost of developing packaging.