Back to the design, I think it is very important in a car. I believe in balance so sure fuel economy and price are also important, but without design those other factors don't mean anything. Matter of fact, design was the main reason I purchased the new Hyundai Sonata. Though it may not be as outrageous or innovative as many other cars of the past, I think the Sonata gave most other cars in it's price category run for it's money when it comes to the design.