Michael's coupon value varies by the week. some 10%, some 40%. Hobby Lobby is consistently 40%. Michael's doesn't have a good or frequently changing selection of kits. Hobby Lobby has about 10x the variety, is usually changing x the week, and they have the sundries to go with the kits (paint, abrasives, glue, tools). don't have a Hobby Town near me, but there was one about 30 years ago. it was well stocked, but on par price-wise with the LHS, so I never frequented there.