A good portion of the new Japanes kits are about the same price ,if not cheaper then new kits from Revell, never buy Japanese kits from US sellers, the import mark up is around $20 or more over the MSPR from Japan .
But that is what makes HLJ "Private Wharehouse" option very nice, lets you build up a large shipment which makes the per item shipping very cheap, my last shipment I did cost me $64 , that was for 16 items, so I paid $4 per item to ship.
What makes it nice is if you ship like P/E sets or decal sheets along with kits, those pretty much ship free