It's not a box art, calculated to sell the kit to folks who have no idea what it is. It will sell scads to the older/ in-the-know types who recognize it.
Wait to see what the Facebook types who have no clue what it is, though.
That said, while the box art is well done, it is not what I would have picked. It is easy to go overboard with nostalgia, and this appears to me to be such a case.
But, I'm not in charge, and presumably Steve G, and the Kat's have better information than I do which is why they went with this option.