AMT '72 Chevy C10 pickup

[Dragonhawk1066]

I like the idea of getting the coke vending machines, cases and dollies, and whatever other goodies they want to include in the kit, even though I haven't bought a Coca-Cola kit yet. I will probably buy this one even though I'm not overly into pickup trucks, and I'll also probably grab the Racer's Wedge truck, it is a nice looking subject and of course the bonus vending machine for my diorama and/or photo background garage. 

[GMP440]

9 hours ago, Casey said:

Coca-Cola doesn't have a clue about how models are made, sold, etc., and I doubt anyone there cares. Round2 pays Coca-Cola a fee in exchange for the rights to use the Coca-Cola name, logos, etc. on specified vehicles, then Round2 uses that name and brand recognition to sell model kits to the masses.  It's a simple licensing agreement between the two companies, period.

Round2 put their own money toward creating the all-new pop machines (both '50s and '70s style), cooler/chest, and the bottles/wooden case carriers. While not a huge investment, the new accessories are something which they can include in multiple kits, and when combined with the Coca-Cola decals and packaging, gives their kit that instant recognition and comfort for buyers. Same old Ford van kit, but now with a pop machine and new decals and box art? Boom, new kit. Choose a different subject in the tooling inventory and repeat.

I would image the Coca-Cola licensing arrangement has been a huge boon for Round2, so if true, they should use it for all they can get out of it.

 

 The very last sentence says it all. If it takes Coca Cola branding to get the get the old annuals back out into production, I'm all for it.  Yes, Round 2 start doing Coke branding to all your future releases.  

[GMP440]

9 hours ago, Casey said:

Coca-Cola doesn't have a clue about how models are made, sold, etc., and I doubt anyone there cares. Round2 pays Coca-Cola a fee in exchange for the rights to use the Coca-Cola name, logos, etc. on specified vehicles, then Round2 uses that name and brand recognition to sell model kits to the masses.  It's a simple licensing agreement between the two companies, period.

Round2 put their own money toward creating the all-new pop machines (both '50s and '70s style), cooler/chest, and the bottles/wooden case carriers. While not a huge investment, the new accessories are something which they can include in multiple kits, and when combined with the Coca-Cola decals and packaging, gives their kit that instant recognition and comfort for buyers. Same old Ford van kit, but now with a pop machine and new decals and box art? Boom, new kit. Choose a different subject in the tooling inventory and repeat.

I would image the Coca-Cola licensing arrangement has been a huge boon for Round2, so if true, they should use it for all they can get out of it.

 

 The very last sentence says it all. If it takes Coca Cola branding to get the get the old annuals back out into production, I'm all for it.   Yes, Round 2 start doing Coke branding to all your future releases.  

[stavanzer]

On 12/13/2020 at 11:45 AM, leafsprings said:

It must have been a miracle that AMT, on their own, gave us brand new tooled kits year after year, in some cases, month after month, in the 70's.

Tommy, the 1970's are now 50 years in the past. The business climate was totally different back then. If you'll remember, AMT was bought at by Lensey/Matchbox in 1978, after a bad decade, including a strike which proved to be a major blow,  a slowing down of the Promo business, and a Close Call with actual Bankruptcy.

The Mod Stocker Race Car kits, were a desperate AMT trying to squeeze more life out of pre-existing tooling, without having to spend major dollars on new tools. Notice too, that this was the era when many older kits from the 1960's, lost their separate Red Plastic taillights, and the tooling was changed to  all chrome pieces. Note also, that many 1970's reissues of older tooling, had many parts blocked off in order to reduce costs.

Did AMT Tool up new kits? of course they did. But, the 1970's were decidedly NOT the 1960's, and business-wise, were much more challenging for the company. We are indeed lucky they survived.

[Danno]

Indeed.  And there aren't many products that have such rabid collector-fans that buy anything with the product logo on it. So, Coke promotion is GOOD business for Round2.

Maybe M&Ms would be another lucrative market to exploit - er, explore.  Imagine re-issuing all the same kits with M&Ms promotional bits . . . 

??

[av405]

Here's the real thing:

https://barnfinds.com/coke-delivery-1970-chevy-c-10-short-bed/

[Casey]

 

[mikemodeler]

two flaws with this kit- wrong inner fenders and the chassis tends to be slanted preventing the bed from sitting level without shimming the back of it.

 

[Bob Ellis]

On 12/11/2020 at 7:01 AM, mikemodeler said:

That is the MSRP, likely to be cheaper at most online sellers. This kit could end up at Hobby Lobby, hard to say. If you truly want the pickup without the Coke machine, buy the Racers Wedge kit, you will have the pickup and wedge beds to choose from.

Yes, I have the Racers Wedge and it builds a stock 1972 C10 pickup.

[Oldcarfan27]

Anybody know if the vending machines are plastic kits or diecast metal?

[1972coronet]

1 hour ago, Oldcarfan27 said:

Anybody know if the vending machines are plastic kits or diecast metal?

Plastic , at least in this iteration . IIRC , the diecast versions are already decorated .

[OldNYJim]

It looks like this kit has a moulded in exhaust and axle - is there an alternative for a 70-ish Chevy truck that has a more detailed frame and suspension?  

[mikemodeler]

On 11/30/2021 at 5:21 AM, CabDriver said:

It looks like this kit has a moulded in exhaust and axle - is there an alternative for a 70-ish Chevy truck that has a more detailed frame and suspension?  

The Revell 64-66 Chevy pick up kits have a more detailed chassis, however they are short beds and need to be stretched to work with the long bed.

[Mr. Metallic]

On 11/29/2021 at 11:21 PM, CabDriver said:

It looks like this kit has a moulded in exhaust and axle - is there an alternative for a 70-ish Chevy truck that has a more detailed frame and suspension?  

 

13 hours ago, mikemodeler said:

The Revell 64-66 Chevy pick up kits have a more detailed chassis, however they are short beds and need to be stretched to work with the long bed.

Like Mike said, the Revell 64-66 Chevy kits will work. Obviously need to be stretched to fit the longbed kit. But Steve Milberry said the Revell chassis practically drops under the the shortbed 67-72 GMC/Chevy kits @Can-Con? 

Edited December 3, 2021 by Mr. Metallic

[OldNYJim]

Excellent, thanks fellas!

[Can-Con]

2 hours ago, Mr. Metallic said:

 

Like Mike said, the Revell 64-66 Chevy kits will work. Obviously need to be stretched to fit the longbed kit. But Steve Milberry said the Revell chassis practically drops under the the shortbed 67-72 GMC/Chevy kits @Can-Con? 

Yup. All I did was snip off the vert front of the frame rails that stick out to hold the bumper.

When I put it together I cut the center section from the floor and trimmed it to fill in the blank area in the middle.

And that's all there was to it. 

Also you can use the inaccurate inner fenders as is but I made new ones from a 2nd gen MPC Firebird chassis plate. Just had to make them a little wider with sheet plastic.

Here's a link to the rest of the build.

https://public.fotki.com/SteveMilberry/projects/stepside-72-chevy-/

[mikemodeler]

The inner fenders on the Deserter GMC can be used too.

[thatz4u]

On 5/20/2021 at 7:31 AM, mikemodeler said:

two flaws with this kit- wrong inner fenders and the chassis tends to be slanted preventing the bed from sitting level without shimming the back of it.

 

make that 3 flaws...grille doesn't fit well against the fenders...

[Can-Con]

14 hours ago, thatz4u said:

make that 3 flaws...grille doesn't fit well against the fenders...

Fits better if you cut the grille and bumper apart and attach them separately, but no, that new tool grille/bumper piece is pretty bad.

If you can get ahold of one from an old MPC kit it fits much better. They're the ones with separate bumper and grille.

[Mike C.]

On 12/4/2021 at 8:28 PM, mikemodeler said:

The inner fenders on the Deserter GMC can be used too.

The entire dirvetrain can be used if you want to convert it to 4x4. I suppose you could use the frame as well but you would have to lengthen it to work correctly. Wait untill Hobby Lobby has them on sale. They are great for parts. I like the mirrors too. The Revell is 1/24 but I suppose you could work with it as well.

[mikemodeler]

8 hours ago, Mike C. said:

The entire dirvetrain can be used if you want to convert it to 4x4. I suppose you could use the frame as well but you would have to lengthen it to work correctly. Wait untill Hobby Lobby has them on sale. They are great for parts. I like the mirrors too. The Revell is 1/24 but I suppose you could work with it as well.

I have over a dozen of the Deserter kits waiting to be used as donors for various builds. I have a 60 Chevy, a 66 Chevy, a 72 Chevy with a resin short bed fleetside and a 72 Chevy Step Side short bed all going on the 4x4 chassis! I also have to lengthen a couple of the chassis for other projects including a resin long bed 80's Chevy that will get an Iceman grille.

For 2wd versions, the 66 Chevy kit is most accurate and better detailed chassis.