I don't see it as a 'final resort' but as an innovative approach to engaging young, new builders.
Some of the Snap-Tite kits of the past have not been very user-friendly to youngsters, requiring skills and dexterity beyond the little guys' and little gals' abilities. To revamp snappers with a goal of making them more kiddy-friendly is a smart move.
The pre-finished basic glue kits are a good idea, too. Again, the goal would appear to be a product attractive to novice builders who are fearful of trying the bold step of painting. Whatever gets a potential new builder over the initial hump (past the first fears) will be a good thing overall for the hobby.
Both target audiences will undoubtedly move into the classic, more complex kits - that we all are familiar with - once their self-confidence allows.
Sounds like smart business, not last-gasp.