I'm not so sure those of you who say you'd own one, would have in 1958. Auto styling was in hot competition. Fads, public perceptions and "mob mentality" (for lack of a better term) were far more intense than during the internet age because there was less cultural clutter. So if the Edsel had awkward aesthetics, it was doomed, regardless of internal advancements. If a consumer compared the looks of a '58 Belvedere and a '58 Edsel, it's easy to see where the excitement would be, given the times (the rocket age). And the way marketing went in 1958, looks were everything. For a new product, it was dated.