I shall miss Chrysler's Penastar logo. When I was growing up, I loved the little gold Penastar on lower right front fender of every Chrysler car and truck at the time. It showed corporate pride to the world walking by on the sidewalk. Yet it never overwhelmed the division identity of each vehicle. A few years ago GM tried something similar with a GM emblem on each door. It didn't work.
Fiat dumping the Chrysler Penastar is just another example of things that are slowly disenfranchising me from the America automobile industry. The car companies and the histrory they had are being eroded away. Look at the great nameplates from the big three that have been tossed in waste bin in the last thirty years or so. Mercury, Oldsmobile, Pontiac, Imperial, and Plymouth. Other than Imperial, all fairly big sellers in my life time. All built cars that I loved. But, no more.
But today's car companies aren't interested in people like me anymore. I don't match the right demographics anymore. And I guess in someways that's okay. Times change. Wants and needs change. It's just part of life. Chrysler is really not the Chrysler I grew up with and loved. It's really now just part of Fiat. So why not let the Pentastar die too.
Scott
P.S. I'm still not happy with Fiat's decision to drop the Dodge nameplate from their trucks. What was wrong with Dodge? It was a good name in trucks. With a very good history. I will never buy a "Ram" truck. A Dodge Ram, maybe. But never just a Ram.