Hmmmmmm lets see.
Dodge resurrected the 300, Charger, Challenger name plates and sold a heap of them.
Chevy resurrected the Impala and Camaro and sold a heap of them.
Anyone not seeing the pattern here? A VAST majority of the populance doesn't give a rats posterior about the history or "legacy" of a nameplate, they just think, "yeah my dad had one of these" and off they go. And Chevy doesn't either, it's just a marketing ploy. And it'll work.
You guys feel free to be purists or whatever, the world will take no notice. Which I why I don't care about such things any more.