I remember Tom West, the designer of the Aurora kits bemoaning the kit bodies. One of them, I believe the Pinto won't sit on the kit chassis without major work.
As for price, if I remember the prices correctly the Revell kits sold for about 2/3rds the price of the Aurora kits and the Revell kits were name cars.
I do remember these being blown out at several non hobby shops. When I think about that and the K-Mart Pochers, I do want to kick myself.