Tom, face it as the "brick & mortar" hobby shops are a losing proposition in today's times. We are lucky to have the ones that are still open and should support them, because if we don't, we'll be the losers. You can apply all the business strategy and experience you have, but that's not going to change anything. If you think that it will, then you open up your own hobby shop, and be sure to kiss your money "good by" before you invest in your hobby shop.